Branding Proposal for
Steven Bonnell's Media Company
Steven Bonnell's Media Company
Introduction
I am excited to present to you my branding proposal for your future media company. This proposal is a general concept that I have created based on my understanding of your values and goals. However, I understand that the success of any branding project depends on collaboration and direction from the client. All information is subject to change, but this may be a great jumping off point in the creation of your brand.
My goal is to create a brand identity that accurately represents your values, mission, and vision, and that resonates with your target audience.
I look forward to potentially working with you to refine and develop this concept into a final product that meets your needs and exceeds your expectations.
About the brand
Our mission is to be a trusted source of informed analysis and discussion. To achieve this, we prioritize accuracy, nuance, transparency, and ethical behavior in all our operations and content. Here's how we aim to live out this mission:
Expert Analysis
We strive to bring in experts and provide in-depth analysis of the topics we cover, making us a valuable resource for our audience.
We strive to bring in experts and provide in-depth analysis of the topics we cover, making us a valuable resource for our audience.
Authenticity
Being true to oneself and one’s values, and not being afraid to express opinions and perspectives that may be controversial.
Being true to oneself and one’s values, and not being afraid to express opinions and perspectives that may be controversial.
Nuance
Providing nuanced perspectives on current events and politics, and encouraging the audience to think critically and form their own opinions.
Providing nuanced perspectives on current events and politics, and encouraging the audience to think critically and form their own opinions.
Informed Discussions
We encourage our audience to read and understand the sources we cover, and create opportunities for informed and respectful discussions.
We encourage our audience to read and understand the sources we cover, and create opportunities for informed and respectful discussions.
Transparency
We believe in being transparent about our sources of funding, our income, and any potential conflicts of interest, to build trust with our audience.
We believe in being transparent about our sources of funding, our income, and any potential conflicts of interest, to build trust with our audience.
Consistent Values
We are committed to living out our expressed ideologies by supporting political causes and taking actions that align with our values, even if they don't benefit our own popularity.
We are committed to living out our expressed ideologies by supporting political causes and taking actions that align with our values, even if they don't benefit our own popularity.
Avoiding Hypocrisy
We hold ourselves accountable by being mindful of our own actions and lifestyle, and avoiding advocating for ideas or causes that we are not fully committed to.
We hold ourselves accountable by being mindful of our own actions and lifestyle, and avoiding advocating for ideas or causes that we are not fully committed to.
Goal of the Proposal
The goal of this branding proposal is to help Steven connect with his audience on a deeper level and expand his reach. As a streamer, he has already gained a reputation for his unique and insightful perspective on important topics, and it is this quality that sets him apart from others in the market.
By establishing a strong brand identity that effectively communicates his core values and beliefs, Steven will be better able to connect with his audience and attract new viewers.
The visual language of the brand will help to reinforce the company’s commitment to authenticity and nuance, and create a culture that encourages critical thinking and open-mindedness. By embracing these principles, the company will continue to grow and thrive, and become a trusted source of informed analysis and discussion for years to come.
Potential Graphic Design Needs
Logo
A unique and memorable logo that represents the company's values, mission, and brand personality.
A unique and memorable logo that represents the company's values, mission, and brand personality.
Brand identity
A consistent visual identity across all media platforms, including social media, websites, and marketing materials.
A consistent visual identity across all media platforms, including social media, websites, and marketing materials.
Marketing Materials
Designs for flyers, posters, and other promotional materials used to attract and retain viewers and subscribers.
Designs for flyers, posters, and other promotional materials used to attract and retain viewers and subscribers.
Website
A user-friendly and visually appealing website that showcases the company's content and brand.
A user-friendly and visually appealing website that showcases the company's content and brand.
Video graphics
Custom graphics and animations for videos, such as intro and outro sequences, overlays, and lower-thirds.
Custom graphics and animations for videos, such as intro and outro sequences, overlays, and lower-thirds.
Social media graphics
Custom graphics for social media platforms, such as Twitter headers, Facebook covers, and Instagram posts.
Custom graphics for social media platforms, such as Twitter headers, Facebook covers, and Instagram posts.
Streaming graphics
Custom graphics for live streams, such as overlays, alerts, and intermission screens.
Custom graphics for live streams, such as overlays, alerts, and intermission screens.
CONCEPT ONE
The Memer
Gamer | Bi-Sexual Lighting | Casual
CORE CONCEPT
This concept consists of the current branding of “Destiny” as a gamer and streamer, which his current audience is familiar with. The memer has been built up over time, and has become synonymous with his online presence. It embodies his playful and humorous approach to streaming, and reflects his ability to engage his audience with his content. The memer is focused on being relatable, and building a strong connection with his viewers. He has established a loyal following who appreciate his authentic and honest approach to politics streaming, and look to him for entertainment, laughter, and a sense of community. Overall, the memer is a key aspect of Destiny’s brand, and will continue to play a central role as he expands his reach and grows his audience.
This concept consists of the current branding of “Destiny” as a gamer and streamer, which his current audience is familiar with. The memer has been built up over time, and has become synonymous with his online presence. It embodies his playful and humorous approach to streaming, and reflects his ability to engage his audience with his content. The memer is focused on being relatable, and building a strong connection with his viewers. He has established a loyal following who appreciate his authentic and honest approach to politics streaming, and look to him for entertainment, laughter, and a sense of community. Overall, the memer is a key aspect of Destiny’s brand, and will continue to play a central role as he expands his reach and grows his audience.
COLOR
Chosen colors are reminiscent of “Destiny’s” current “bi-sexual lighting”, with the dominant colors being black and grays, with contrasting the brighter rs8 blue, purple and orange.
Chosen colors are reminiscent of “Destiny’s” current “bi-sexual lighting”, with the dominant colors being black and grays, with contrasting the brighter rs8 blue, purple and orange.
TYPE
For display and headline type, a font that is similar to the “Destiny” typographic logo paired with a clean and simple san-serif font for body copy is the best fit for this concept.
For display and headline type, a font that is similar to the “Destiny” typographic logo paired with a clean and simple san-serif font for body copy is the best fit for this concept.
IMAGERY
Keeping in line with the current branding, this concept focuses on images commonly seen in the gaming community, pixel art and illustrations.
Keeping in line with the current branding, this concept focuses on images commonly seen in the gaming community, pixel art and illustrations.
TEXTURE
The texture of metallic, high gloss paint or plastic is a fitting choice for this concept, as it conveys a modern and sophisticated image. The reflective surface also creates a dynamic and eye-catching visual effect, which can help the brand stand out in a crowded media landscape.
The texture of metallic, high gloss paint or plastic is a fitting choice for this concept, as it conveys a modern and sophisticated image. The reflective surface also creates a dynamic and eye-catching visual effect, which can help the brand stand out in a crowded media landscape.
CONCEPT TWO
The Traditionalist
Classic | Patriotic | Professional
CORE CONCEPT
Though this concept is in stark contrast with the others, it’s still a good representation of Steven’s goals and values. The Traditionalist concept prioritizes a professional and classic look, with a focus on patriotic colors. This concept aims to evoke a sense of trust, stability, and reliability, drawing on timeless design elements that have proven to be effective in the past.
Though this concept is in stark contrast with the others, it’s still a good representation of Steven’s goals and values. The Traditionalist concept prioritizes a professional and classic look, with a focus on patriotic colors. This concept aims to evoke a sense of trust, stability, and reliability, drawing on timeless design elements that have proven to be effective in the past.
COLOR
Classic patriotic colors evoke feelings of pride, loyalty, and tradition, making them a natural fit for the traditionalist concept. The use of these colors help the brand project a strong, stable, and professional image, while also connecting with viewers on an emotional level.
Classic patriotic colors evoke feelings of pride, loyalty, and tradition, making them a natural fit for the traditionalist concept. The use of these colors help the brand project a strong, stable, and professional image, while also connecting with viewers on an emotional level.
TYPE
The typeface of the brand is sleek and refined, with clean and simple typography that is easy to read and recognizable.
The typeface of the brand is sleek and refined, with clean and simple typography that is easy to read and recognizable.
IMAGERY
Imagery, such as the American flag, national monuments, government buildings, and historical landmarks, evokes a sense of patriotism, stability, and timelessness.
Imagery, such as the American flag, national monuments, government buildings, and historical landmarks, evokes a sense of patriotism, stability, and timelessness.
TEXTURE
The texture of the brand would likely be matte or semi-gloss, giving it a sophisticated and understated feel that speaks to the brand’s commitment to professionalism and expertise.
The texture of the brand would likely be matte or semi-gloss, giving it a sophisticated and understated feel that speaks to the brand’s commitment to professionalism and expertise.
*not steven
CONCEPT THREE
The Edgelord
The Edgelord
Rebellious | Gritty | Passionate
CORE CONCEPT
This concept is focused on capturing the raw energy and passion that drives the brand’s approach to informing and analyzing current events. The ultimate goal of the edgelord is to create a brand image that speaks to a passionate, rebellious, and socially conscious audience that is looking for a media company that doesn’t shy away from tackling difficult topics and challenging conventional wisdom.
This concept is focused on capturing the raw energy and passion that drives the brand’s approach to informing and analyzing current events. The ultimate goal of the edgelord is to create a brand image that speaks to a passionate, rebellious, and socially conscious audience that is looking for a media company that doesn’t shy away from tackling difficult topics and challenging conventional wisdom.
COLOR
For the edgelord concept, colors would be bold and intentionally rebellious to reflect the brand’s focus on being a rebel and challenging the status quo. Dark, muted colors like black, dark blue, and dark green are often associated with the grunge aesthetic, and would be incorporated to give the brand a moody, intense feel. To add a pop of passion, brighter and more unconventional colors like electric blue, red, or yellow could also be used. The use of color in this concept would be intentionally bold and striking, as the brand wants to make a statement and not blend in with the crowd.
For the edgelord concept, colors would be bold and intentionally rebellious to reflect the brand’s focus on being a rebel and challenging the status quo. Dark, muted colors like black, dark blue, and dark green are often associated with the grunge aesthetic, and would be incorporated to give the brand a moody, intense feel. To add a pop of passion, brighter and more unconventional colors like electric blue, red, or yellow could also be used. The use of color in this concept would be intentionally bold and striking, as the brand wants to make a statement and not blend in with the crowd.
TYPE
Rough-edged font styles that convey a sense of rebelliousness and non-conformity.
Rough-edged font styles that convey a sense of rebelliousness and non-conformity.
IMAGERY
Dark, bold, confrontational imagery that challenges societal norms. A focus on individual people and groups of all different shades and backgrounds.
Dark, bold, confrontational imagery that challenges societal norms. A focus on individual people and groups of all different shades and backgrounds.
TEXTURE
Raw, unpolished materials such as concrete, distressed metal, ripped pages, are used to create a rugged and unrefined aesthetic.
Raw, unpolished materials such as concrete, distressed metal, ripped pages, are used to create a rugged and unrefined aesthetic.
CONCEPT FOUR
The Technologist
Futuristic | Organic Tech | Intelligent
CORE CONCEPT
The Technologist concept focuses on the future, intelligence, and the harmonious blend of organic and technology. The futuristic and intelligence-focused imagery, combined with the blend of organic and technological elements, would reflect the desire to push boundaries and challenge the status quo. The focus on technology and innovation also speaks to Steven’s commitment to staying ahead of the curve and constantly exploring new and cutting-edge ideas. By emphasizing this technological aspect, this concept would be able to differentiate itself and showcase its unique perspective, setting it apart from other media companies.
The Technologist concept focuses on the future, intelligence, and the harmonious blend of organic and technology. The futuristic and intelligence-focused imagery, combined with the blend of organic and technological elements, would reflect the desire to push boundaries and challenge the status quo. The focus on technology and innovation also speaks to Steven’s commitment to staying ahead of the curve and constantly exploring new and cutting-edge ideas. By emphasizing this technological aspect, this concept would be able to differentiate itself and showcase its unique perspective, setting it apart from other media companies.
COLOR
Sleek shades of silver, deep blues, and reds represent the fusion of man and machine. The color palette is modern and futuristic, conveying a sense of intelligence and innovation.
Sleek shades of silver, deep blues, and reds represent the fusion of man and machine. The color palette is modern and futuristic, conveying a sense of intelligence and innovation.
TYPE
Bold, sans-serif fonts with sleek lines and modern flourishes convey a sense of forward-thinking and cutting-edge technology.
Bold, sans-serif fonts with sleek lines and modern flourishes convey a sense of forward-thinking and cutting-edge technology.
IMAGERY
Futuristic landscapes, high-tech gadgets, and sleek robots are central to the concept’s visual language. Organic elements, such as nature and human forms, are also incorporated to show the harmonious blend of man and machine.
Futuristic landscapes, high-tech gadgets, and sleek robots are central to the concept’s visual language. Organic elements, such as nature and human forms, are also incorporated to show the harmonious blend of man and machine.
TEXTURE
Smooth, metallic surfaces, circuit boards, and other technological elements convey a sense of innovation and cutting-edge technology. A mix of smooth and rough textures conveys the organic-technological fusion central to the concept.
Smooth, metallic surfaces, circuit boards, and other technological elements convey a sense of innovation and cutting-edge technology. A mix of smooth and rough textures conveys the organic-technological fusion central to the concept.
In conclusion...
Branding is the visual rhetoric that supports and emboldens your values and goals, reaching as many people who you think can be a part of your community. Your brand identity is the sum of all visual elements that communicate your mission and purpose. Whether you choose to continue as the memer we know and love, embrace the traditionalist with patriotic colors and classic style, be a rebel with an edgelord aesthetic, or become the technologist with a futuristic feel, your branding should be a reflection of your values, goals, and what sets your company apart. By creating a strong and consistent brand identity, you can build a loyal following, increase your visibility, and establish yourself as a trusted source in your industry. It would be an honor to help you reach your DANKMEMES destiny DANKMEMES.
